top of page
Suds & Eco
During 2025's spring semester, my team and I were tasked with creating a month long digital marketing campaign for the personal hygiene brand Suds & Eco. Throughout the semester, we conducted product, market, and consumer research, identified a target audience and persona, formulated a digital strategy, and created deliverables.
Research
My group and I delved into the client's background, the product we were promoting, marketplace trends, consumer insights, and competitors.
Audience & Persona
Using data about the personal care and hygiene industry, we settled on a target audience of 18-24 year old women who are pursuing college degrees.
Strategy
Combining our research and target audience, we then developed our digital strategy. Then, we zoomed in on strategies for each platform we planned on using throughout our campaign.
Deliverables
Landing Page
Our landing page serves as home base for our campaign. When users see digital ads and click on them, this is where they will be directed to.
Social Media Posts and Digital Display Ad
bottom of page